martes, 18 de noviembre de 2008

History of toys: BARBIES!!



Well, as you know Christmas is coming, and many children wait for this time because they know Santa Claus come from north pole for leaving them toys that they asked to him, especially girls because they long for barbies like I used to do it, so let me inform to you the history about Barbies:


Barbie was first introduced at the American International Toy Fair in New York in February 1959. She was created by Elliot Handler, the founder of Mattel, Inc., and his wife, Ruth. After noticing her own daughter's interest in paper dolls of adult women, Ruth Handler came up with the idea for an adult doll, which she named after that daughter, Barbara. The doll's womanly figure and painted face got mixed reviews at firstfew would have guessed that more than 35 years later Barbie would still be one of the most successful and enduring toys on the market. Barbie's appearance was modeled on a German doll, Lilli, who was herself based on a popular comic book character and originally marketed as a racy gag gift to adult men in tobacco shops. After Mattel began advertising their new toy on television, Barbie's sales skyrocketed, prompting the Handlers to add a boyfriend, Ken (named after their son) in 1961; a best friend, Midge, in 1963, and a little sister, Skipper, in 1964. A flood of Barbie-related merchandise followed, including a car and a Dream House.

To keep up with Barbie's ever-glamorous image, Mattel's in-house designers provide the doll with about a hundred new outfits each year. Clothing has also been created for Barbie by world-famous designers Yves Saint Laurent, Christian Dior, Valentino, Perry Ellis, Oscar de la Renta, and Bob Mackie. Since 1959, over 105 million yards of fabric have been used to create Barbie's clothes, making Mattel a huge consumer of cloth, as well as America's fourth-largest maker of women's clothes.
Love her or hate her, Barbie is a bona-fide global icon--one that has helped make Mattel into America's top-selling toy company. More than half a billion Barbies--or more than one billion if sales of sidekick dolls like Ken and Skipper are included--have been sold in more than 140 countries. Each week, Mattel sells more than 1.5 million dolls, or two dolls per second. Ninety percent of all American girls in the last 40 years have owned at least one Barbie, and if every Barbie doll ever manufactured were laid end to end, they would circle the earth three-and-a-half times.


in my opinion, Barbies are never going to stop being the trend.

No hay comentarios: